Carol Highsmith
A showcase of America’s photographer
About this project
After years traveling the United Stated as ‘America’s Photographer’, Carol Highsmith wanted a portfolio site to measure up to her illustrious career and striking photography. Together with designer Sam Rahman, we created an experience that endeavored to bring Carol’s photography to life. The homepage consists of screens of cinemagraphs to breathe more life into each photoshoot and allow users to step into Carol's memories.
We started with a dive into discovery, creating user personas and a customer journey map to refine our UX strategies and wireframes. To add to the exploration of the user, the site contains a Stories section, an interactive page to set the scene for some of Carol’s favorite photos. Together with her bio page, the site breathes life into work that is too striking for flat or traditional web design. Carol's greatest wish was to have a site as award-winning as her own photography, and our team was happy to bring her home a W3 Best in Show Award for a Portfolio Site.
Art Direction: Self
Design: Sam Rahman
Development: Ashe Abbott
Services: Branding, Brand Strategy, Illustration
Awards: W3 Best in Show; GDUSA
*project created while at Bates Creative
