Bates Creative
The essence of artistic intelligence
About this project
After a new campaign rollout themed ‘Artistic Intelligence’, Bates Creative wanted a new website that showed the deep thought and innate creativity that they put in each project. Going with an unusual, semi-literal idea of the phrase, I created a pop world of hanging brains that lights up and turns to show new angles and perspectives. Each category is a different colored world with different gravity-defying objects. With an edge-of-screen navigation, subtle animation, and quirky graphics, the site gives an off-the-wall interpretation of ‘artistic intelligence’ and established Bates as beyond the average agency.
Art Direction: Self
Development: Ashe Abbott
Services: Branding, Brand Strategy, Illustration
Awards: AIGA50; Silver W3 Award
*project created while at Bates Creative
